Facilitating Meaningful Recognition To Drive User Retention
The goal for Watch Streaks is a strategic approach to the growing problem of viewer attrition on Twitch. Recognizing that viewers often feel overlooked in large channels and that streamers struggle to foster community without constant calls for subscriptions and donations, Watch Streaks directly addresses these concerns by providing a gamified system in Chat for non-monetary recognition.
Product Impact
After launching to 7 million users, Watch Streaks drove a remarkable 94% increase in chat engagement, with 54% coming from lurkers, a type of users I identified as key to increasing chat messages.
A Small but Mighty Team
As the sole designer, I led the end-to-end design of this feature with a cross-functional team to successfully launch in a 4-month timeframe.
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Product Manager
1
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Engineers
4
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Data Scientist
1
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UX Writer
1
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Design Systems Designer
1
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Technical Program Manager
1
User Problem & Business Impact
Twitch Streamers struggle with knowing who to recognize in chat. Lack of recognition can lead to decreased engagement, a decline in viewer retention, and missed growth opportunities, ultimately impacting streamer and Twitch revenue.
Nayeri Jacobo
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