Mixed Methods Researcher & Strategist

Applying a contextual lens to trace root causes, map structural friction, and drive product impact across B2C and B2B2C platforms.

SKILLS

Methods

Contextual Inquiry

Ethnography

Multivariate Experimentation

Surveys

Analysis / Synthesis 

Behavioral Analytics 

Data Storytelling 

Inductive/Deductive Coding

Thematic Analysis

HCI

Accessibility

Cognitive Load Management

Complexity Scaffolding

Interaction Principles

Personalization

TOOLS

AI & LLM 

Claude

Dovetail

Gemini

Analytics & Design

Amplitude

Figma

FigJam 

Jira

Microsoft Clarity (heatmap) 

Qualtrics

UserTesting

EDUCATION

Human-Computer Interaction

Master of Science

Rochester Institute of Technology

Computer Information Systems

Bachelor of Science

SUNY Brockport

RESEARCH EXPERIENCE

Design Researcher — Kikoff

Lifted user retention by 12% for a B2C financial health fintech by unifying Data Science and Marketing around data-driven behavioral cohorts to fast-track an onboarding revamp

Drove a 5% global conversion increase by streamlining systemic IA friction through unmoderated usability testing and aligning regional market assumptions

De-risked a financial AI assistant launch by establishing conversational guardrails that eliminated anthropomorphic language to ensure regulatory compliance 

Product Researcher & Designer — Twitch

Yielded a 94% increase in chat engagement by identifying through A/B testing that public achievement celebrations reduced social friction to drive platform-wide adoption

Amplified chat engagement by 51.9%, driven by a 10.9% message lift per user, through a rapid experiment identifying immersion exit friction to inform a new design pattern

Accelerated feature adoption by 19% among novice streamers by identifying cognitive overload through semi-structured usability testing to inform an analytics dashboard redesign

Delivered a 17% increase in creator follow rates by conducting A/B testing with Data Science to map notification patterns and surface organizational misalignment

Maximized platform revenue growth by analyzing competitive creator-viewer relationship models to advise a strategic pivot toward non-disruptive ad formats

Usability Analyst (Co-op) — Autodesk

Translated competitive migration friction into product opportunity via mixed-methods research, defining phased onboarding requirements for cloud-based CAD workflows

Reframed an onboarding drop-off as a product-side mismatch through moderated usability testing, driving a redesign that lowered the knowledge barrier for novice users

Design Researcher — Center for Accessibility & Inclusion Research

Scaled a novel design framework to 30+ UX practitioners by conducting participatory workshops with Deaf/Hard of Hearing experts to integrate social friction into early-stage ideation constraints

Integrated complex user contexts into early-stage ideation by directing generative research to map interaction disparities and hidden user workarounds

Analyzed highly complex qualitative data from specialized user populations using inductive coding to coauthor 3 peer-reviewed ACM publications detailing cascading accessibility barriers

TECHNICAL EXPERIENCE

Technical Support & Operations — ICSC, CUNY Hostos, SUNY Brockport

Decreased support volume by 9% across 13,000 employees by triangulating ticket data with contextual inquiry to isolate root-cause friction and deprecate legacy protocols

Transformed organizational troubleshooting from reactive to preventive by conducting ethnographic observation to translate breakdown patterns into actionable workflows

Optimized self-service resolution by evaluating user information needs and restructuring the internal knowledge base architecture to minimize common support inquiries

“Building an adaptive future through deliberate insights”

email buttonLinkedin Button

Made and designed by nayeri

© 2026 All Rights Reserved

cat eye glasses icon

Case Studies

Publications

Designs

Resume

Research Philosophy

Mixed Methods Researcher & Strategist

Applying a contextual lens to trace root causes, map structural friction, and drive product impact across B2C and B2B2C platforms.

RESEARCH EXPERIENCE

Design Researcher — Kikoff

Lifted user retention by 12% for a B2C financial health fintech by unifying Data Science and Marketing around data-driven behavioral cohorts to fast-track an onboarding revamp

Drove a 5% global conversion increase by streamlining systemic IA friction through unmoderated usability testing and aligning regional market assumptions

De-risked a financial AI assistant launch by establishing conversational guardrails that eliminated anthropomorphic language to ensure regulatory compliance 

Product Researcher & Designer — Twitch

Yielded a 94% increase in chat engagement by identifying through A/B testing that public achievement celebrations reduced social friction to drive platform-wide adoption

Amplified chat engagement by 51.9%, driven by a 10.9% message lift per user, through a rapid experiment identifying immersion exit friction to inform a new design pattern

Accelerated feature adoption by 19% among novice streamers by identifying cognitive overload through semi-structured usability testing to inform an analytics dashboard redesign

Delivered a 17% increase in creator follow rates by conducting A/B testing with Data Science to map notification patterns and surface organizational misalignment

Maximized platform revenue growth by analyzing competitive creator-viewer relationship models to advise a strategic pivot toward non-disruptive ad formats

Design Researcher — Center for Accessibility & Inclusion Research

Scaled a novel design framework to 30+ UX practitioners by conducting participatory workshops with Deaf/Hard of Hearing experts to integrate social friction into early-stage ideation constraints

Integrated complex user contexts into early-stage ideation by directing generative research to map interaction disparities and hidden user workarounds

Analyzed highly complex qualitative data from specialized user populations using inductive coding to coauthor 3 peer-reviewed ACM publications detailing cascading accessibility barriers

Usability Analyst (Co-op) — Autodesk

Translated competitive migration friction into product opportunity via mixed-methods research, defining phased onboarding requirements for cloud-based CAD workflows

Reframed an onboarding drop-off as a product-side mismatch through moderated usability testing, driving a redesign that lowered the knowledge barrier for novice users

EDUCATION

Human-Computer Interaction

Master of Science

Rochester Institute of Technology

Computer Information Systems

Bachelor of Science

SUNY Brockport

SKILLS

Methods

Contextual Inquiry

Ethnography

Multivariate Experimentation

Surveys

Analysis / Synthesis 

Behavioral Analytics 

Data Storytelling 

Inductive/Deductive Coding

Thematic Analysis

HCI

Accessibility

Cognitive Load Management

Complexity Scaffolding

Interaction Principles

Personalization

TOOLS

AI & LLM 

Claude

Dovetail

Gemini

Analytics & Design

Amplitude

Figma

FigJam 

Jira

Microsoft Clarity (heatmap) 

Qualtrics

UserTesting

TECHNICAL EXPERIENCE

Technical Support & Operations — ICSC, CUNY Hostos, SUNY Brockport

Decreased support volume by 9% across 13,000 employees by triangulating ticket data with contextual inquiry to isolate root-cause friction and deprecate legacy protocols

Transformed organizational troubleshooting from reactive to preventive by conducting ethnographic observation to translate breakdown patterns into actionable workflows

Optimized self-service resolution by evaluating user information needs and restructuring the internal knowledge base architecture to minimize common support inquiries

“Building an adaptive future through deliberate insights”

email button
Linkedin Button

Made and designed by nayeri

© 2026 All Rights Reserved

cat eye glasses icon

Case Studies

Publications

Designs

Resume

Research Philosophy

Mixed Methods Researcher & Strategist

Applying a contextual lens to trace root causes, map structural friction, and drive product impact across B2C and B2B2C platforms.

SKILLS

Methods

Contextual Inquiry

Ethnography

Multivariate Experimentation

Surveys

Analysis / Synthesis 

Behavioral Analytics 

Data Storytelling 

Inductive/Deductive Coding

Thematic Analysis

HCI

Accessibility

Cognitive Load Management

Complexity Scaffolding

Interaction Principles

Personalization

TOOLS

AI & LLM 

Claude

Dovetail

Gemini

Analytics & Design

Amplitude

Figma

FigJam 

Jira

Microsoft Clarity (heatmap) 

Qualtrics

UserTesting

EDUCATION

Human-Computer Interaction

Master of Science

Rochester Institute of Technology

Computer Information Systems

Bachelor of Science

SUNY Brockport

RESEARCH EXPERIENCE

Design Researcher — Kikoff

Lifted user retention by 12% for a B2C financial health fintech by unifying Data Science and Marketing around data-driven behavioral cohorts to fast-track an onboarding revamp

Drove a 5% global conversion increase by streamlining systemic IA friction through unmoderated usability testing and aligning regional market assumptions

De-risked a financial AI assistant launch by establishing conversational guardrails that eliminated anthropomorphic language to ensure regulatory compliance 

Product Researcher & Designer — Twitch

Yielded a 94% increase in chat engagement by identifying through A/B testing that public achievement celebrations reduced social friction to drive platform-wide adoption

Amplified chat engagement by 51.9%, driven by a 10.9% message lift per user, through a rapid experiment identifying immersion exit friction to inform a new design pattern

Accelerated feature adoption by 19% among novice streamers by identifying cognitive overload through semi-structured usability testing to inform an analytics dashboard redesign

Delivered a 17% increase in creator follow rates by conducting A/B testing with Data Science to map notification patterns and surface organizational misalignment

Maximized platform revenue growth by analyzing competitive creator-viewer relationship models to advise a strategic pivot toward non-disruptive ad formats

Design Researcher — Center for Accessibility & Inclusion Research

Scaled a novel design framework to 30+ UX practitioners by conducting participatory workshops with Deaf/Hard of Hearing experts to integrate social friction into early-stage ideation constraints

Integrated complex user contexts into early-stage ideation by directing generative research to map interaction disparities and hidden user workarounds

Analyzed highly complex qualitative data from specialized user populations using inductive coding to coauthor 3 peer-reviewed ACM publications detailing cascading accessibility barriers

Usability Analyst (Co-op) — Autodesk

Translated competitive migration friction into product opportunity via mixed-methods research, defining phased onboarding requirements for cloud-based CAD workflows

Reframed an onboarding drop-off as a product-side mismatch through moderated usability testing, driving a redesign that lowered the knowledge barrier for novice users

TECHNICAL EXPERIENCE

Technical Support & Operations — ICSC, CUNY Hostos, SUNY Brockport

Decreased support volume by 9% across 13,000 employees by triangulating ticket data with contextual inquiry to isolate root-cause friction and deprecate legacy protocols

Transformed organizational troubleshooting from reactive to preventive by conducting ethnographic observation to translate breakdown patterns into actionable workflows

Optimized self-service resolution by evaluating user information needs and restructuring the internal knowledge base architecture to minimize common support inquiries

“Building an adaptive future through deliberate insights”

email button
Linkedin Button

Made and designed by nayeri

© 2026 All Rights Reserved

cat eye glasses icon