Solving for systems, not just symptoms
Bridging Human Computer Interaction and product strategy to scale high impact engagement
Twitch Case study
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Recognition Over Activation
Unlocked a 1.75% retention lift by applying Social Facilitation Theory to de-couple personal connection from public performance for the silent majority.
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Twitch Case study
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Integrating the Monetization Funnel
Unlocked a 51.9% participation lift by applying Flow Theory to eliminate the context switching cost between immersive viewing and active monetization.
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Twitch Case study
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Identity Over Automation
Scaled a platform-wide communication framework by applying Self-Presentation Theory to de-risk the psychological cost of creator self-promotion.
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“Building an adaptive future through deliberate insights”
Designing Through a Research Lens
Where product strategy, systems thinking, and contextual inquiry shaped what got built.
“Building an adaptive future through deliberate insights”
Designing Through a Research Lens
Where product strategy, systems thinking, and contextual inquiry shaped what got built.
“Building an adaptive future through deliberate insights”