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Solving for systems, not just symptoms
By bridging design execution and research instinct
Twitch
✦
UXD Case Study
Recognition Over Activation For Strategic Retention
We unlocked 54% more engagement by recognizing passive users instead of forcing them to participate.
View
Twitch
✦
UXD Case Study
Embedded Engagement For Sustainable Revenue Growth
Immersion over interruption, not engagement over chat. Eliminating that barrier increased chat activity by 11% per user.
View
Twitch
✦
UXD Case Study
When User Requests Hide Deeper Barriers
How reframing a multivalent A/B test surfaced a segment the platform wasn't designed to see lead to a 94% increase in engagment
View
“Architecting clarity from systemic complexity.”
Made with by nayeri
© 2025 All Rights Reserved
Solving for systems, not just symptoms
By bridging design execution and research instinct
Twitch
✦
UXD Case Study
Recognition Over Activation For Strategic Retention
We unlocked 54% more engagement by recognizing passive users instead of forcing them to participate.
View
Twitch
✦
UXD Case Study
Embedded Engagement For Sustainable Revenue Growth
Immersion over interruption, not engagement over chat. Eliminating that barrier increased chat activity by 11% per user.
View
Twitch
✦
UXD Case Study
When User Requests Hide Deeper Barriers
Clear demand met low conversion (17%) and high friction (28%), revealing stated needs often mask psychological barriers requiring design for identity, not just functionality.
View
“Architecting clarity from systemic complexity.”
Made with by nayeri
© 2025 All Rights Reserved
Solving for systems, not just symptoms
By bridging design execution and research instinct
Twitch
✦
UXD Case Study
Recognition Over Activation For Strategic Retention
We unlocked 54% more engagement by recognizing passive users instead of forcing them to participate.
View
Twitch
✦
UXD Case Study
Embedded Engagement For Sustainable Revenue Growth
Immersion over interruption, not engagement over chat. Eliminating that barrier increased chat activity by 11% per user.
View
Twitch
✦
UXD Case Study
When User Requests Hide Deeper Barriers
Clear demand met low conversion (17%) and high friction (28%), revealing stated needs often mask psychological barriers requiring design for identity, not just functionality.
View
“Architecting clarity from systemic complexity.”
Made with by nayeri
© 2025 All Rights Reserved