nayeri - researcher & strategist

A Research Strategist, M.S. HCI

I uncover behavioral nuance to anticipate unspoken needs

Before the problem gets named, I question what isn't being questioned, read what the data alone can't tell you, and translate what's hidden into the direction that shapes what gets built next.

Twitch Case study

When Retention Looks Like Disengagement

The segment nobody had invested in understanding drove 54% of engagement activity. The data being used to improve retention couldn't see them.

Read

Kikoff Case study

Making the Invisible Measurable

Targeting visible engagement did not identify which users held retention value. This case study explores how reframing an experiment surfaced visibility bias in organizational metrics, demonstrating the second-most retained segment was engaging in ways the platform overlooked.

Read

Twitch Case study

Making the Invisible Measurable

Targeting visible engagement did not identify which users held retention value. This case study explores how reframing an experiment surfaced visibility bias in organizational metrics, demonstrating the second-most retained segment was engaging in ways the platform overlooked.

Read

“Expanding perspectives into deliberate insight for bolder moves”

Made and designed by nayeri

Case Studies

Publications

Designs

Resume

Research Philosophy

A Research Strategist, M.S. HCI

I uncover behavioral nuance to anticipate unspoken needs

Before the problem gets named, I question what isn't being questioned, read what the data alone can't tell you, and translate what's hidden into the direction that shapes what gets built next.

Three Lenses, One Strategy

Root-cause lens

Systems Mapping

Synthesis lens

Ambiguity to Clarity

Edge-case lens

Anomaly Detection

Translating Nuance into Direction

Behavioral Research

Live-Streaming Service

Twitch

Mapping the Spectrum of Engagement

The lurker segment wasn't absent from the platform. It was absent from the measurement model, and that distinction is what this study was built to surface.

Read Case Study

Mixed Methods

Fintech

Kikoff

Finding Signal Without Infrastructure

Shipping without a consumer model is a risk. Three data sources, no existing infrastructure, and a personalization strategy that finally had a behavioral foundation.

Read Case Study

Evaluative Research

Ads

Twitch

The Ads Monetization Gap in User Growth

Improving revenue visibility did not increase ad adoption. This case study explores how research exposed that affiliates required ROI data at configuration points, shifting product strategy from behavioral incentives toward adaptive infrastructure.

Read Case Study

“Expanding perspectives into deliberate insight for bolder moves”

Made and designed by nayeri

Case Studies

Publications

Designs

Resume

Research Philosophy

A Research Strategist, M.S. HCI

I uncover behavioral nuance to anticipate unspoken needs

Before the problem gets named, I question what isn't being questioned, read what the data alone can't tell you, and translate what's hidden into the direction that shapes what gets built next.

Synthesis lens

Ambiguity to Clarity

Edge-case lens

Anomaly Detection

Three Lenses, One Strategy

Root-cause lens

Systems Mapping

Translating Nuance into Direction

Behavioral Research

Live-Streaming Service

Twitch

Mapping the Spectrum of Engagement

The lurker segment wasn't absent from the platform. It was absent from the measurement model, and that distinction is what this study was built to surface.

Read Case Study

Mixed Methods

Fintech

Kikoff

Finding Signal Without Infrastructure

Shipping without a consumer model is a risk. Three data sources, no existing infrastructure, and a personalization strategy that finally had a behavioral foundation.

Read Case Study

Evaluative Research

Ads

Twitch

The Ads Monetization Gap in User Growth

Improving revenue visibility did not increase ad adoption. This case study explores how research exposed that affiliates required ROI data at configuration points, shifting product strategy from behavioral incentives toward adaptive infrastructure.

Read Case Study

“Expanding perspectives into deliberate insight for bolder moves”

Made and designed by nayeri