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A User Researcher with a systems lens for turning
contextual gaps
strategic clarity
Bridging a troubleshooter's edge for systemic diagnosis and a designer's instinct for proactive wayfinding.
Twitch Case study
The Ads Monetization Gap in User Growth
Why would streamers bypass monetization features in favor of audience growth? How diagnosing lifecycle-specific friction shifted the team from incentives to infrastructure.
Read
Twitch Case study
Making the Invisible Measurable
What happens when retention and engagement metrics tell different stories? How reframing a multivalent A/B test surfaced a segment the platform wasn't designed to see.
Read
“Architecting clarity from systemic complexity.”
Made with by nayeri
© 2025 All Rights Reserved
A User Researcher with a systems lens for turning
contextual gaps
strategic clarity
Bridging a troubleshooter's edge for systemic diagnosis and a designer's instinct for proactive wayfinding.
Twitch Case study
The Ads Monetization Gap in User Growth
Why would streamers bypass monetization features in favor of audience growth? How diagnosing lifecycle-specific friction shifted the team from incentives to infrastructure.
Read
Twitch Case study
Making the Invisible Measurable
What happens when retention and engagement metrics tell different stories? How reframing a multivalent A/B test surfaced a segment the platform wasn't designed to see.
Read
“Architecting clarity from systemic complexity.”
Made with by nayeri
© 2026 All Rights Reserved
A User Researcher with a systems lens for turning
contextual gaps
strategic clarity
Bridging a troubleshooter's edge for systemic diagnosis and a designer's instinct for proactive wayfinding.
Twitch Case study
The Ads Monetization Gap in User Growth
Why would streamers bypass monetization features in favor of audience growth? How diagnosing lifecycle-specific friction shifted the team from incentives to infrastructure.
Read
Twitch Case study
Making the Invisible Measurable
What happens when retention and engagement metrics tell different stories? How reframing a multivalent A/B test surfaced a segment the platform wasn't designed to see.
Read
“Architecting clarity from systemic complexity.”
Made with by nayeri
© 2026 All Rights Reserved