Turning Contextual Gaps into Strategic Clarity
Revealing what's invisible to the team
Connecting insights to execution
Building shared understanding across functions
Twitch Case study
The Ads Monetization Gap in User Growth
Improving revenue visibility did not increase ad adoption. This case study explores how research exposed that affiliates required ROI data at configuration points, shifting product strategy from behavioral incentives toward adaptive infrastructure.
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Twitch Case study
Making the Invisible Measurable
Targeting visible engagement did not identify which users held retention value. This case study explores how reframing an experiment surfaced visibility bias in organizational metrics, demonstrating the second-most retained segment was engaging in ways the platform overlooked.
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“Turning hidden friction into strategic clarity”
Turning Contextual Gaps into Strategic Clarity
Revealing what's invisible to the team
Connecting insights to execution
Building shared understanding across functions
“Turning hidden friction into strategic clarity”


Made with by nayeri
© 2026 All Rights Reserved

nj
Resume
Research Philosophy
Turning Contextual Gaps into Strategic Clarity
Revealing what's invisible to the team
Connecting insights to execution
Building shared understanding across functions
“Turning hidden friction into strategic clarity”


Made with by nayeri
© 2026 All Rights Reserved
